About Us

About Us

From Bean to World Stage

Our Story & Foundation

Founded in 2003 G.C., A.U.R. Trading PLC is a proud family-owned business established with an initial capital investment of 500,000 Ethiopian Birr.

The name A.U.R. represents the founding family members:

  • ► A for Abdusalam
  • ► U for Usman
  • ► R for Rihana

The company is currently managed by Mr. Usman Abdusalam, our General Manager.

Specialization & Product

We specialize in the sourcing and processing of raw coffee during its crucial post-harvest stage.

Our primary product is green Arabica coffee beans. Committed to exceptional quality, we carefully package our beans in 60kg sacks.

Our Market & Reach

AUR Trading PLC serves both the international and Ethiopian markets, supplying customers who seek high-quality, specialty-grade beans.

Our customer base includes importers and wholesalers across the Middle East, Europe, North America, the USA, and Canada.

Official Registration

We are officially registered with the Ministry of Trade and Industry in Dire Dawa under license number MT/DD/2/0000875/2008.

MISSION

At A.U.R Trading PLC, our mission is to deliver exceptional quality Ethiopian coffee while ensuring a memorable customer experience.

We are committed to:

  1. Maintaining the highest standards for our coffee products.
  2. Providing unparalleled customer service with a focus on satisfaction.
  3. Offering unique services tailored to meet our customers’ needs.
  4. Building strong, lasting relationships to encourage repeat business and foster trust.
  5. Creating a comprehensive customer journey that encompasses product consultation, warehousing, shipping, delivery, and post-sale support.
  6. Sourcing and producing premium export-quality coffee from a variety of Ethiopian bean origins.
  7. Anticipating customer demands to deliver outstanding service.
  8. Continuously researching and expanding our operations and business portfolio to enhance our offerings.

By emphasizing quality and innovation, we aim to share the rich flavors of Ethiopian coffee with the world and become a leader in the industry.

VISION

To be the premier green coffee exporter from Ethiopia.

Our Company Core Goals

  • To improve both the quality & quantity of Coffee at the household level.
  • To Supply and maintain high-quality coffee to the world food basket.
  • To be among the top ten best coffee exporters in Ethiopia.
  • To have modern warehousing facilities in all our collecting centers in the country.
  • To provide employment to youth and women within the coffee value chain development.
  • To contribute to the country’s foreign income inflow through increased coffee export.
  • To protect and preserve the environment by using acceptable international processing standards plus encouraging and supporting farmers to plant more coffee using organic means.

Why Choose Us

Direct & Ethical Sourcing

We cut out unnecessary middlemen by cultivating direct relationships with farmers. This ensures:

  • Ethical sourcing
  • Greater transparency
  • Higher quality control from the very start.

Rigorous Quality Control

Our in-house Q Graders perform rigorous testing at every stage—from green bean sampling to post-shipment analysis.

This guarantees your coffee meets the highest international standards, providing you with consistent, high-quality beans.

Global Logistics & Delivery

We manage the complexity of global trade, including:

  • International Shipping
  • Customs clearance
  • Essential Documentation

This ensures your order is delivered **on time** and in perfect condition, anywhere in the world.

Sustainability and Ethical Commitment

We prioritize sourcing from farms that practice sustainable agriculture and fair labor.

This commitment is designed to help you meet your ethical sourcing goals and support a better, more responsible future for the coffee industry.

Why us

Our Services

Our modern coffee processing plant features a comprehensive, integrated system including a Pre-cleaner, Huller, Polisher, Roaster, Grinder, and Packing system, all supported by its own fully equipped modern laboratory.

Crucially, this operation is backed by human resources with a deep background in coffee tradition and detailed expertise in growth, processing, and quality control.

Custom Blending and Consistency

We specialize in providing high-scoring, traceable green coffee from exclusive origins.

We help roasters find the specific:

  • Varietals
  • Profiles
  • And Micro-lots they need for their specialty business.

We offer end-to-end logistics solutions to simplify international trade, including customizable Incoterms:

  • FOB (Free On Board)
  • CIF (Cost, Insurance, and Freight)
  • DDP (Delivered Duty Paid) options

To maintain bean freshness before shipment, we also utilize secure, climate-controlled warehousing .

Management Team

AUR Trading PLC is structured into three main functional areas to ensure
operational efficiency:

1. Product Sourcing, Sales, and Marketing

2. Production and Shipping

3. Finance and Administration

Trusted by

Milky
Milky2

Copyright 2026 – A.U.R Trading plc

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